PROJECT OVERVIEW
The U.S. National Parks are filled with sites, sounds, and scents, which invoke pride in Earth’s natural beauty, and inspire us to learn about their rich history. Roosevelt & Grant encourages everyone to visit and support these natural wonders.
Named for the two most influential presidents on the National Park System, Roosevelt & Grant is a line of home, bath, and body products, which help encourage visitation to the U.S. National Parks. With collections of lotions, colognes, soaps, and candles for each park, Roosevelt & Grant delivers both information on the parks, and a taste - or rather smell of what's to be explored.
BRAND GUIDELINES
Roosevelt & Grant's branding is classic, and simple to allow the National Parks' atmospheres to speak for themselves and remain the focus. This approach is not typically associated with the National Parks, in order to appeal to new audiences and show that you do not have to be "outdoorsy" or adventurous to appreciate the National Parks.
PRODUCT COLLECTIONS
Product collections include a bottle of lotion, a candle, a bar of soap, and a rollerball cologne. Labels feature minimal type to allow a focus on the park atmosphere through imagery of defining elements of each park.
PAMPHLETS
With each product purchase, customers receive a pamphlet highlighting their chosen park and Roosevelt & Grant's mission to increase park appreciation and support.
WEBSITE
Roosevelt & Grant's website functions as both an online store to purchase products, and also a tool to help make park information more easily accessible, with a page listing and describing various other websites regarding the National Park System.
ADVERTISING
Advertisements for Roosevelt & Grant are featured in print and digital media and use scent and smell related puns to intrigue the audience with the relationship of scent and the beautiful scenery depicted.